How not to design a user interface for the Web

I’m just saying, when you launch a product on the Web, make sure you are using every available advantage the medium has to offer.

ABC recently opened it’s vaults and put their shows online. With their new player, we have yet another example of big media still not getting it. The interface (video below) is linear! So not only do you have to sit through the whirlwind pre-roll, but you aren’t even able to select a title in one click. No, instead you have to scroll, one show at a time through the list.

I know it’s petty, but I think that on the Web where there is constant distraction, less is more and efficiency trumps glamor. My point: when you are trying to win your customers from sites that offer your content for free, make sure it is easier to get on your offering than theirs.

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